Private Label Readiness workshop 22nd March

Food Innovation Australia Limited, The Department of Industry, Innovation and Science and ShopAbility with the support of CCIC delivered an exciting half day workshop, tailored specifically to Food and Beverage manufacturers interested in entering the Private Label Market. The workshop was held on the 22nd March.
This workshop ran just over 4 hours and covered the following topics:

  • An overview of the Private Label market
  • Industry overview how prevalent is it
  • Commercial modelling
  • Retailer expectations
  • Managing the risk
  • Private Label defined “what is it and why
  • Supplier strategic considerations
  • Retailer engagement
The purpose of the workshop was to provide the tools and knowledge to assess whether Private Label was the right fit for businesses attending and to provide the confidence to pursue Private Label opportunities.

The workshop was delivered by ShopAbility, a team of FMCG senior executives with previous and current industry experience. They have intimate knowledge of the trading challenges that SME'™s are presently exposed to, as well as the history behind many of the issues confronting the industry today.

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